0000-0001-5021-3440 About
A prolific researcher in area of marketing, authored more than 70 research papers published in national and international journals Have research-based textbooks on “Services: Marketing, Operations and Management” (second edition 2017), “Brand Management: Principles and Practices”, and "Integrated Marketing Communications” with Oxford University Press. On the review panel of number of international journals. Interest areas - branding, communications, services marketing. Currently working on neuromarketing, COVID- 19 consumer behavior.
Employment
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Marwadi University Dean & Professor2025 - Present
Education
Education history is unavailable.
Projects & Funding
Projects & funding information is unavailable.
Publications (27)
- The Beauty of Silent Service and Social Justice in Hospitality Save
- Navigating illness in a virtual world: the role of immersive technology across chronic care continuum – A scoping review Save
- Hedonic and utilitarian motivations and the role of trust in using food delivery apps: an investigation from a developing economy Save
- A comprehensive examination of factors influencing intention to continue usage of health and fitness apps: a two-stage hybrid SEM-ML analysis Save
- Sustainability and Green Practices in Restaurants: Dilemma in Adapting by QSRs in an Emerging Economy Save
- Attitude, Behaviour, and New Habit Formation for Taking Good Dietary Habits From System 2 to System 1 Save
- Knowledge of declared behaviour: effect of attitude and intention Save
- Social network of confident attitudes with response time testing Save
- Bollywood influence on clothing selection of Indian consumers Save
- ‘Namastey London’: Bollywood movies and their impact on how Indians perceive European destinations 1 Save