Bijuna C Mohan

Employment

• National Institute of Technology Karnataka Assistant Professor
  2008 - Present

Education

• National Institute of Technology Karnataka Ph.D

Projects & Funding

Projects & funding information is unavailable.

Publications (8)

• Cognitive, affective and conative concepts as an antecedent to parental and child purchase influence strategies-observational evidences
  International Journal of Business Innovation and Research 2020 DOI: 10.1504/IJBIR.2020.107968
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• Study on influential role of celebrity credibility on consumer risk perceptions
  Journal of Indian Business Research 2020 DOI: 10.1108/JIBR-09-2019-0264
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• Consumer acceptance of branded fortified foods and beverages in India: Towards a conceptual framework
  Indian Journal of Marketing 2019 DOI: 10.17010/ijom/v49/i10/147562
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• Influence of Celebrity Credibility on Consumer Product Evaluation and Attitude Formation – A Conceptual Framework
  GATR Journal of Management and Marketing Review 2018 DOI: 10.35609/jmmr.2018.3.4(3)
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• Brand value proposition for bank customers in India
  International Journal of Bank Marketing 2017 DOI: 10.1108/IJBM-09-2015-0132
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• Consumer behaviour in fortified food choice decisions in India
  Nutrition and Food Science 2017 DOI: 10.1108/NFS-05-2016-0065
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• The impact of customer-based brand equity on the operational performance of FMCG companies in India
  IIMB Management Review 2016 DOI: 10.1016/j.iimb.2015.11.002
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• Brand equity and business performance : Towards a conceptual framework
  Indian Journal of Marketing 2013 DOI: 10.17010/ijom/2013/v43/i2/34047
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