SATYA PRASAD VK

Employment

• Sharda University Professor
  2025 - Present
• Symbiosis Institute of Business Management,Hyderabad Area Chair Marketing, Head Academics
  2016 - Present

Education

• Osmania University Ph.D

Projects & Funding

Projects & funding information is unavailable.

Publications (14)

• DIGITAL MANIPULATION VERSUS RESPONSIBLE CONSUMPTION: EXAMINING DARK PATTERNS THROUGH THE LENS OF SDG 12
  Zenodo 2026 DOI: 10.5281/ZENODO.19561324
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• From attitude to action: examining the factors affecting sustainable purchasing behavior in Generation Z with an emphasis on environmental responsibility
  Environment, Development and Sustainability 2025 DOI: 10.1007/s10668-025-06141-3
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• The effect of job satisfaction and moonlighting intentions with mediating and moderating effects of commitment and HR practices an empirical study
  Humanities and Social Sciences Communications 2024 DOI: 10.1057/s41599-024-02974-x
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• Evaluating the influence of environmental factors on household solar PV pro-environmental behavioral intentions: A meta-analysis review
  Renewable and Sustainable Energy Reviews 2024 DOI: 10.1016/j.rser.2023.114047
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• Innovations in Voice Navigation Using Object Detection to Empower the Visually Impaired
  2023 3rd International Conference on Smart Generation Computing, Communication and Networking (SMART GENCON) 2023 DOI: 10.1109/smartgencon60755.2023.10441962
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• Influence of ambient music in the decision-making process of customers of clothing stores in India
  Revista de Gestão e Secretariado (Management and Administrative Professional Review) 2023 DOI: 10.7769/gesec.v14i10.2638
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• Extended technology acceptance model to understand customers' acceptance of the internet of things and artificial intelligence enabled smart homes in india
  Revista Gestão & Tecnologia 2023 DOI: 10.20397/2177-6652/2023.v23i4.2707
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• A Cloud-Based UV Monitoring System for Remote Real-Time UV Exposure Tracking
  2023 4th International Conference on Smart Electronics and Communication (ICOSEC) 2023 DOI: 10.1109/icosec58147.2023.10276360
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• The Relationship between Remote Working and Work-life Balance with Mediating and Moderating Effects of Social Support: An Empirical Study of Information Technology Employees
  International Journal of Organizational Leadership 2023 DOI: 10.33844/ijol.2023.60366
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• CEO career horizon influence strategic novelty of a firm: A study under the boundary condition of CEO's temporal focus
  Journal of Management & Organization 2022 DOI: 10.1017/jmo.2022.69
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