JUSTIN PAUL

Employment

Employment history is unavailable.

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (185)

• The Impact of FinTech on the Achievement of the UN Sustainable Development Goals: A Hybrid Systematic Review
  Business Strategy and the Environment 2026 DOI: 10.1002/bse.71298
  +Save
• Role of artificial intelligence on consumer buying behavior: the dual effects of AI-enabled features on decision-making and trust
  Journal of Research in Interactive Marketing 2026 DOI: 10.1108/JRIM-11-2025-0702
  +Save
• Social media marketing, brand experience, and masstige brands in an emerging market: navigating engagement
  Journal of Strategic Marketing 2026 DOI: 10.1080/0965254X.2026.2627949
  +Save
• Determinants of chatbot continuance intention in airlines: theory and evidence
  Journal of Research in Interactive Marketing 2026 DOI: 10.1108/JRIM-07-2025-0386
  +Save
• Unveiling the Metaverse retail environments: understanding consumer gratifications and buying behavior
  Journal of Research in Interactive Marketing 2025 DOI: 10.1108/JRIM-07-2024-0326
  +Save
• Micro-celebrities’ interactive impact on brand attitude and purchase intentions
  Marketing Intelligence & Planning 2025 DOI: 10.1108/MIP-08-2023-0435
  +Save
• Hello! How Can I Help You? Role of Technology Appetite on AI Adoption in the Post‐Pandemic Era
  R&D Management 2025 DOI: 10.1111/radm.12771
  +Save
• Marketing Outcomes and Shareholder Value: A Review and Research Agenda
  International Journal of Market Research 2025 DOI: 10.1177/14707853241277346
  +Save
• Factors influencing behavioural intention to avail omnichannel service among Gen Y consumers
  Benchmarking: An International Journal 2025 DOI: 10.1108/BIJ-05-2023-0333
  +Save
• Developing and validating a scale for entrepreneurial marketing orientations: EMICO framework and its impact on business performance in startups
  Journal of Organizational Change Management 2024 DOI: 10.1108/JOCM-11-2023-0461
  +Save