Prashant Kumar

Employment

• Institute of Management Technology Dubai Assistant Professor
  2019 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (12)

• Avatar–Human Interaction: Bibliometric Review and Future Research Avenues Through the Theory–Context–Methods Lens
  International Journal of Human–Computer Interaction 2025 DOI: 10.1080/10447318.2024.2426913
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• Explicating the mapping between big data and knowledge management: a systematic literature review and future directions
  Benchmarking: An International Journal 2025 DOI: 10.1108/BIJ-09-2022-0550
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• Subduing effects of personal norms on materialism fostering green purchase behavior: Modified norm activation model perspective
  Journal of Global Scholars of Marketing Science 2023 DOI: 10.1080/21639159.2023.2238722
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• Effects of in-store information quality and store credibility on consumer engagement in green retailing
  Journal of Retailing and Consumer Services 2023 DOI: 10.1016/j.jretconser.2022.103195
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• In-store experience quality and perceived credibility: A green retailer context
  Journal of Retailing and Consumer Services 2019 DOI: 10.1016/j.jretconser.2019.02.022
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• A bibliometric analysis of extended key account management literature
  Industrial Marketing Management 2019 DOI: 10.1016/j.indmarman.2019.01.006
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• An analysis of the green consumer domain within sustainability research: 1975 to 2014
  Australasian Marketing Journal (AMJ) 2017 DOI: 10.1016/j.ausmj.2017.04.009
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• Intents of green advertisements
  Asia Pacific Journal of Marketing and Logistics 2017 DOI: 10.1108/apjml-03-2016-0044
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• State of green marketing research over 25 years (1990-2014)
  Marketing Intelligence & Planning 2016 DOI: 10.1108/mip-03-2015-0061
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• Green marketing innovations in small Indian firms
  World Journal of Entrepreneurship, Management and Sustainable Development 2015 DOI: 10.1108/wjemsd-01-2015-0003
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