Dr. Bijay Kushwaha
Vellore Institute of Technology University, Chandigarh University, IIMT School of Management Greater Noida
About
Dr. Kushwaha is assistant professor of marketing and business analytics at VIT Business School, Vellore Institute of Technology, Vellore, India. He is doctorate in Marketing Management from Andhra University, Visakhapatnam. His area of expertise are Marketing, Digital Marketing, Marketing Analytics, and Predictive analysis. He has more than 12 years of corporate, research and academic experience. He has published 34 research papers listed in Scopus-16, SSCI-1, Q1-2, Q2-4, ABDC ‘B-3’, ‘C-5’; ESCI-3, and others national and international journals of repute. His seven research papers are in different phases of review. He has also presented 14 research papers in various national and international conferences. He has also conducted several workshops on Bibliometric Analysis, SPSS, AMOS, and SmartPLS in various intuitions, HRDC centers, and university.
Employment
-
Vellore Institute of Technology University Assistant Professor2022 - Present
-
Chandigarh University Assistant Professor2019 - 2022
-
IIMT School of Management Greater Noida Assistant Professor2016 - 2019
Education
Education history is unavailable.
Projects & Funding
Projects & funding information is unavailable.
Publications (35)
- Shaping the Future of Tourism with Virtual Reality: A Systematic Review and Research Agenda Save
- ‘To Share or Not to Share’? Informational Privacy Paradox Save
- Transforming marketing landscapes: a systematic literature review of generative AI using the TCCM model framework Save
- Correction: Shaping the future of tourism with virtual reality: a systematic review and research agenda Save
- A systematic literature review of virtual reality in tourism marketing using a mixed method Save
- Advancing sustainable tourism through virtual reality technology: a systematic literature review using the ADO framework Save
- Barriers to Digital Transformation of Family Businesses: Developing a Framework Using ISM Approach Save
- A systematic literature review of virtual influencers in marketing using bibliometric analysis Save
- Conversational AI in Tourism: A systematic literature review using TCM and ADO framework Save
- Evaluating the role of microfinance institutions in enhancing the livelihood of urban poor Save