BA

Bethan Alexander

Also known as: Beth

University of the Arts London, Manchester Metropolitan University

ORCID iD 0000-0001-5122-9866
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About

Bethan Alexander is Reader in Fashion Retailing and Marketing and Research Coordinator at Fashion Business School, London College of Fashion, University of the Arts, London. Bethan’s scholarly research interests span Multi-Sensory Fashion Retailing, Customer Experiences Online and Offline, Innovative Retail Formats, Retail technologies and Future Retailing. Results of this research have been published in various academic journals and books in the fashion, retail, marketing and business disciplines. She is an inaugural member of the Designing Retail and Services Futures Special Interest Group, Design Research Society, Regional Editor for Bloomsbury Fashion Business Cases, Senior Fellow of the Higher Education Academy and Fellow of the Royal Society of Arts. Bethan regularly presents her research at prestigious academic conferences and industry events. She is currently visiting professor at Politecnico di Milano in the School of Design. She champions research informed teaching and leverages her extensive networks in collaborating with industry and academics internationally. Bethan is a published author, mentor and thought leader.

Employment

  • University of the Arts London

Education

  • Manchester Metropolitan University PhD
    2020 - 2022
  • Manchester Metropolitan University M.Sc Clothing: Marketing & Distribution
    1993 - 1994

Projects & Funding

Projects & funding information is unavailable.

Publications (41)