Ruchi Jain

Employment

• Amity University System Professor
  2007 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (22)

• A study on mediation effect of relationship quality outcome between customer relationship management and mutual fund decision
  Global Knowledge, Memory and Communication 2025 DOI: 10.1108/gkmc-09-2022-0212
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• Serial mediation effect of service innovation and word of mouth on mutual fund investment decision through mobile customer relationship management
  Journal of Science and Technology Policy Management 2024 DOI: 10.1108/jstpm-01-2024-0011
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• Mobile Phone Location-Based Advertising (MLBA): Emergence, premises and future research agenda
  Multidisciplinary Reviews 2024 DOI: 10.31893/multirev.2024276
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• Recommender systems: A systematic literature review, synthesis and framework for future capabilities
  Multidisciplinary Reviews 2024 DOI: 10.31893/multirev.2024157
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• Utility and Acceptability of AI-Enabled Chatbots on the Online Customer Journey in E-Retailing
  International Journal of Computing and Digital Systems 2024 DOI: 10.12785/ijcds/150125
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• Redefining green consumerism: a diminutive approach to market segmentation for sustainability
  Environmental Science and Pollution Research 2024 DOI: 10.1007/s11356-023-31717-9
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• Metamorphosis of Recommender Systems: Progressive Inclusion of Consumers
  IFIP Advances in Information and Communication Technology 2024 DOI: 10.1007/978-3-031-50204-0_28
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• Automation and AI-Enabled Customer Journey: A Bibliometric Analysis
  Vision: The Journal of Business Perspective 2023 DOI: 10.1177/09722629221149854
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• Role of Employee Engagement in Reducing Workplace Deviance
  Research Anthology on Human Resource Practices for the Modern Workforce 2021 DOI: 10.4018/978-1-6684-3873-2.ch075
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• Consumers' lifestyle of health and sustainability as determining factor of purchase behaviour for sustainable products: an empirical analysis
  Global Business and Economics Review 2021 DOI: 10.1504/gber.2021.116568
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