Dr. Richa Arora

Employment

• Sushant Univrsity Associate Professor
  2024 - Present
• K R Mangalam University School Coordinator
  2018 - 2022

Education

• Jamia Hamdard Ph.D
  2010 - 2015
• Delhi Institute of Advanced Studies MBA
  2007 - 2009
• Dronacharya College of Engineering - Gurgaon Campus B.E.(CSE)
  2003 - 2007

Projects & Funding

Projects & funding information is unavailable.

Publications (5)

• Integrating Green Marketing with AI and Machine Learning: A Data-Driven Approach to Sustainable Consumer Segmentation and Business Innovation
  2026 DOI: 10.1007/978-3-032-10212-6_14
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• Impact Of New Age Banking Attributes On Customer Satisfaction In Delhi NCR
  Chanakya Shastra The Mega Journal of Business and Management 2024 DOI: 10.59875/122824
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• To Study The Impact Of Performance Management On Organizational Performance In Merino Industries Ltd.
  Chanakya Shastra The Mega Journal of Business and Management 2024 DOI: 10.59875/124224
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• An Empirical Study of Consumer buying decision and Digital Marketing during COVID 19 Pandemic
  Transnational Marketing Journal 2021 DOI: 10.33182/tmj.v9i3.1610
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• Critical study of leadership styles in handling COVID-19 crisis
  Border Crossing 2021 DOI: 10.33182/bc.v11i2.1590
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