RB
Ruturaj Baber
Christ University, Symbiosis International (Deemed University) Symbiosis Centre for Management Studies Pune, St Paul's School
0000-0001-5193-3271
Employment
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Christ University Associate Professor2024 - Present
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Symbiosis International (Deemed University) Symbiosis Centre for Management Studies Pune Assistant Professor2021 - 2023
Education
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St Paul's School AISSCE2000 - 2001
Projects & Funding
Projects & funding information is unavailable.
Publications (44)
- Exploring the influence of immersive technologies on purchase behavior in the real estate sector: a cognition-affect-conation model approach Save
- Trust green, pay more: Decoding green brand loyalty and willingness to pay more for electric vehicles through green transparency and green perceived value Save
- Driving AR Experience to Purchase Intention: Examining the Role of Users' Immersiveness, Perceived Innovativeness and Engagement in Virtual Try‐On Save
- Experiential marketing: systematic review and future research agenda Save
- Integrating Green Human Capital and Innovation for Advancing Circular Economy: A Pathway to Sustainable Development Save
- Understanding the Adoption of Money Management Apps in India: A Mixed Methods Analysis Save
- Talent motivation and knowledge transfer to support cultural entrepreneurship: Evidence from italian higher education contest Save
- TRANSFORMING GREEN TRANSPARENCY INTO GREEN BRAND LOYALTY AND REPURCHASE INTENTIONS: THE ROLE OF BRAND IMAGE AND CREDIBILITY AMONG ELECTRIC VEHICLE USERS Save
- Digital transformation and sustainability in the age of industry 5.0: A strategic framework for business success Save
- Green Marketing in Asian Nations: Current State of Research and Future Frontiers Save