Srikrishna Chintalapati

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Publications (4)

• Factors driving the adoption of AI-powered marketing in financial services: a practitioner field study
  DECISION 2025 DOI: 10.1007/s40622-025-00429-z
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• Artificial intelligence in marketing: A systematic literature review
  International Journal of Market Research 2022 DOI: 10.1177/14707853211018428
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• Early Adopters to Early Majority - What's Driving the Artificial Intelligence and Machine Learning Powered Transformation in Financial Services?
  International Journal of Financial Research 2021 DOI: 10.5430/ijfr.v12n4p43
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• BankBuddy.ai—Business Expansion and Marketing Dilemma: A Case Study to Discuss the Ansoff Growth Matrix Concepts Combined with Business Expansion Strategies for Expanding into Emerging Markets
  Emerging Economies Cases Journal 2020 DOI: 10.1177/2516604220929994
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