Anupama Ambika

About

Anupama Ambika is a marketing faculty at MAHE Dubai

Employment

• MAHE Dubai

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (17)

• Unveiling the self through augmented reality consumption experiences
  Journal of Consumer Marketing 2026 DOI: 10.1108/JCM-12-2024-7415
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• The Role of Augmented Reality Experiences in Consumers' Purchase Intention Toward New Products
  Journal of Consumer Behaviour 2025 DOI: 10.1002/cb.2435
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• The growing importance of customer-centric support services for improving customer experience
  Journal of Business Research 2023
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• The road to learning “who am I” is digitized: A study on consumer self‐discovery through augmented reality tools
  Journal of Consumer Behaviour 2023 DOI: 10.1002/cb.2185
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• Immersive technologies and consumer behavior: A systematic review of two decades of research
  Australian Journal of Management 2023 DOI: 10.1177/03128962231181429
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• Creative Meta-Skills: Construct, Dimensions and Implications for Marketing Professionals
  Australasian Marketing Journal 2023 DOI: 10.1177/14413582231154268
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• Artificial Intelligence in Customer Service: An Introduction to the Next Frontier to Personalized Engagement
  Artificial Intelligence in Customer Service 2023 DOI: 10.1007/978-3-031-33898-4_1
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• The growing importance of customer-centric support services for improving customer experience
  Journal of Business Research 2023 DOI: 10.1016/j.jbusres.2023.113943
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• Augmented reality magic mirror in the service sector: experiential consumption and the self
  Journal of Service Management 2022 DOI: 10.1108/josm-12-2021-0484
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• Self-Augmentation and Consumer Experiences: An Exploratory Study: An Abstract
  Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2022 DOI: 10.1007/978-3-030-95346-1_17
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