SP

Swikruti Pradhan

Rustic Hue, University of Cambridge, National Institute of Fashion Technology

ORCID iD 0000-0001-5353-7889
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About

Swikruti Pradhan is a researcher, award-winning design practitioner, entrepreneur, and educator working at the intersection of sustainable fashion, circular economy, cultural sustainability, and consumer behaviour. She is the Founder and Creative Head of Rustic Hue, a research-driven conscious fashion label that integrates design innovation with handloom revival, textile upcycling, and community engagement. Her work bridges academic research and industry practice, demonstrating how design can address environmental challenges while preserving cultural heritage.

Pradhan has authored several scholarly publications and book chapters, and her research has been presented at international conferences and published by leading academic publishers. She has also delivered invited lectures and workshops at universities and institutions in India and abroad. Through her interdisciplinary research and practice, she advocates for responsible production and consumption, textile longevity, and evidence-based approaches to advancing sustainability in the global fashion and textile sector.

Employment

  • Rustic Hue Founder and Creative Diector
    2016 - Present

Education

  • University of Cambridge Executive Programme 'Circular Economy and Sustainability Strategies'
    2024 - 2024
  • National Institute of Fashion Technology Masters of Fashion Management
    2013 - 2015

Projects & Funding

Projects & funding information is unavailable.

Publications (5)