Anoop Gurunathan

Employment

Employment history is unavailable.

Education

• ISBR Business School Fellowship Programme in Management
  2021 - 2025

Projects & Funding

Projects & funding information is unavailable.

Publications (13)

• Social media and digital marketing perceptions: Intra-and Intergenerational similarities and differences among Gen X, Y and Z
  2025 DOI: 10.2139/ssrn.5156669
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• Indian Tourism - Emerging Opportunities, Challenges and Future Trends
  Journal of Social Responsibility,Tourism and Hospitality 2024 DOI: 10.55529/jsrth.44.1.14
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• Usage Pattern Of Online Platforms As An Indicator Of Consumer Behavior Among Generational Cohorts
  Peer Review 2024
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• Delving Into The Themes Pertaining To Indian Medical Tourism: A Critical Evaluation
  Educational Administration: Theory and Practice 2024 DOI: 10.53555/kuey.v30i5.4582
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• Delving Into The Themes Pertaining To Indian Medical Tourism: A Critical Evaluation
  2024 DOI: 10.2139/ssrn.4867258
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• Indian Tourism -Emerging Opportunities, Challenges and Future Trends
  2024 DOI: 10.2139/ssrn.4913142
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• Usage Pattern Of Online Platforms As An Indicator Of Consumer Behavior Among Generational Cohorts
  2024 DOI: 10.2139/ssrn.4873452
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• Wellness Tourism in Post Covid-19 Scenario – Challenges and Opportunities
  European Chemical Bulletin 2023
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• Exploring the Perceptions of Generations X, Y and Z about Online Platforms and Digital Marketing Activities – A Focus-Group Discussion Based Study
  International Journal of Professional Business Review 2023 DOI: 10.26668/businessreview/2023.v8i5.2122
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• Intergenerational Perceptions about Online Platforms and Digital Marketing Activities
  Journal of Survey in Fisheries Sciences 2023
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