0000-0001-5431-9760 About
Dr Mala Srivastava is a Professor in the Marketing area. She has a managerial experience of four and a half years in the industry and teaching experience of 23 years at post graduate level.
She is the Recipient of the Scholarship from 'Andrew Towl Endowment Fund ' for the Harvard GCPCL program held in Boston in 2010. She was also awarded a grant by the Aditya V. Birla India Centre at London Business School for its first Indian Case Study Development Initiative.
She holds a Ph.D. in management from the University of Indore. Her current research is concerned with the qualitative techniques and blending it with quantitative research in the area of marketing. Her consultancy assignment include clients like MTNL, Dun and Bradstreet and IRFT.
Thirteen research scholars have completed their doctoral work under her supervision. She teaches subjects like Marketing Analytics, Pricing, Consumer behaviour and Brand management.
Employment
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Indian Institute of Management Kashipur Professor2015 - Present
Education
Education history is unavailable.
Projects & Funding
Projects & funding information is unavailable.
Publications (14)
- Turning Point Analysis of Brand Love Trajectories Save
- Impact of service failure attributions on dissatisfaction: Revisiting attribution theory. Save
- Antecedents to an evangelising consumer Save
- Attitudinal factors, financial literacy, and stock market participation Save
- Attitudinal factors, financial literacy, and stock market participation Save
- CONTEMPORARY CONCEPTUALIZATION OF CUSTOMER ORIENTATION IN INDIAN BANKING AND FINANCIAL SERVICES Save
- Exploring the link between customer experience–loyalty–consumer spend Save
- Communication styles of middle level executives. Save
- A study on the impact of consumer risk perception and innovativeness on online shopping in India Save
- Social interaction, convenience and customer satisfaction: The mediating effect of customer experience Save