DS
Deepak S Kumar
Indian Institute of Management Kozhikode, Amrita Vishwa Vidyapeetham Amrita University School of Business, University of Calicut, National Institute of Technology
0000-0001-5451-075X
Employment
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Indian Institute of Management Kozhikode Associate Professor of Marketing2022 - Present
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Indian Institute of Management Kozhikode Assistant Professor of Marketing2019 - 2022
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Amrita Vishwa Vidyapeetham Amrita University School of Business Associate Professor of Marketing2018 - 2019
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Amrita Vishwa Vidyapeetham Amrita University School of Business Assistant Professor2015 - 2017
Education
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Indian Institute of Management Kozhikode Felllow in Management2007 - 2014
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University of Calicut MBA2002 - 2004
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National Institute of Technology B. Tech1996 - 2000
Projects & Funding
Projects & funding information is unavailable.
Publications (14)
- Innovation perceptions and retailer trust: Bridging brand management and channel management Save
- Creativity – help or hindrance? The impact of product review creativity on perceived helpfulness Save
- Visual Aesthetic Quotient: Establishing the Effects of Computational Aesthetic Measures for Servicescape Design Save
- Servicescape design: balancing physical and psychological safety Save
- How well designed is your servicescape? Save
- ‘To Trust or Not’: Impact of camouflage strategies on trust in the sharing economy Save
- Biomorphic visual identity of a brand and its effects: a holistic perspective Save
- e-Loyalty among millennials: Personal characteristics and social influences Save
- Influences of ‘appscape’ on mobile app adoption and m-loyalty Save
- Model specification issues in PLS-SEM Save