JR
jaskirat rai
Chitkara University Chitkara Business School, Chandigarh Group of Colleges
0000-0001-5453-0267
Employment
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Chitkara University Chitkara Business School Associate Professor2023 - Present
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Chandigarh Group of Colleges Assistant Professor2022 - 2023
Education
Education history is unavailable.
Projects & Funding
Projects & funding information is unavailable.
Publications (42)
- Effects of sport celebrity personality on brand image, brand identity and trust in social media: the moderating role of athlete–brand congruence Save
- Understanding the psychology of knowledge sharing and experience in digital service ecosystems Save
- Perceived Generative AI risks and behavioral vulnerabilities: understanding cognitive and emotional pathways Save
- Harnessing generative AI for next-gen education: a cognitive load and knowledge-based view approach to fuel innovation Save
- Shaping entrepreneurial passion and readiness through generative AI intensity among students: a knowledge-based view driven analysis Save
- Breaking barriers: investigating generative AI adoption and organizational use Save
- Generative AI adoption in higher education. Knowledge management perspective on application, acquisition and entrepreneurial skill development Save
- Risk and knowledge management in higher education. A technological benefits assessment on entrepreneurial outcomes Save
- AI and metaverse as transformative tools for knowledge management: behavioral reasoning and its implications for organizational performance Save
- Social Media in Sport: A Systematic Review and Research Agenda Using the Theory, Context, Characteristics, and Methodology Framework Save