KOKIL JAIN

About

She is a Professor and Dean Research at Fortune Institute of International Business, New Delhi. She is a Doctorate in Management with over two decades of experience in the field of teaching and research. Her work has been published in top-ranked Journals, including - Journal of Business Research, Journal of Product and Brand Management, Journal of Consumer Marketing, Australasian Journal of Information Systems, Journal of Global Information Management, Online Information Review, to name a few. She is the Guest Editor for special issues with the Journal of Business Research ( ABDC-A Ranked), International Journal of Information Management (A*), International Journal of Technology and Human Interaction (ABDC- B), and Journal of Promotion Management (ABDC- B). She and her team are also the recipients of the AIM-Sheth Foundation Research Grant 2020 in Marketing Strategy.

Employment

• Fortune Institute of International Business Professor
  2021 - Present

Education

• Hemwati Nandan Bahuguna Garhwal University PhD
  2007 - 2012
• Gurukula Kangri vishwavidyalaya MBA
  2006 - 2008

Projects & Funding

Projects & funding information is unavailable.

Publications (16)

• Gamifying the gig: transitioning the dark side to bright side of online engagement
  Australasian Journal of Information Systems 2021 DOI: 10.3127/ajis.v25i0.2979
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• Mobile health (mHealth) application loyalty in young consumers
  Young Consumers 2021 DOI: 10.1108/yc-10-2020-1236
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• Brand bravery: conceptualization, scale development and validation
  Journal of Product & Brand Management 2020 DOI: 10.1108/jpbm-04-2020-2879
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• Customer engagement and relationships in multi-actor service ecosystems
  Journal of Business Research 2020 DOI: 10.1016/j.jbusres.2020.07.031
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• Effect of service transgressions on distant third-party customers: The role of moral identity and moral judgment
  Journal of Business Research 2020 DOI: 10.1016/j.jbusres.2020.02.005
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• Effect of online political incivility on partisan attitude: role of issue involvement, moral identity and incivility accountability
  Online Information Review 2020 DOI: 10.1108/oir-03-2020-0084
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• Antecedents Affecting the Purchase Intention of Millennials Towards Luxury Fashion Goods: A Mixed Methods Study
  Indian Journal of Marketing 2020 DOI: 10.17010/ijom/2020/v50/i1/149772
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• Negative eWOM on social media: role of individual, contextual and social determinants
  International Journal of Internet Marketing and Advertising 2020 DOI: 10.1504/ijima.2020.111048
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• Negative outcomes of positive brand relationships
  Journal of Consumer Marketing 2019 DOI: 10.1108/jcm-07-2018-2764
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• Factors affecting the adoption of fashion mobile shopping applications
  Journal of Global Fashion Marketing 2019 DOI: 10.1080/20932685.2019.1649165
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