MUKUL GUPTA

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Publications (8)

• Brand Presence on Internet media: Quantitative and Qualitative Study on Brand Attitude and Brand Attachment
  EAI Endorsed Transactions on Scalable Information Systems 2024 DOI: 10.4108/EETSIS.4724
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• A Study on Training of Workmen in a Manufacturing Organization—With Reference to Aluminium Foundry
  Lecture Notes in Mechanical Engineering 2022 DOI: 10.1007/978-981-16-3330-0_19
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• Gap analysis between the customer's expectations and satisfaction of real estate sector using the SERVQUAL model
  International Journal of Indian Culture and Business Management 2022 DOI: 10.1504/IJICBM.2022.120921
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• An inclusive survey on machine learning for CRM: a paradigm shift
  Decision 2021 DOI: 10.1007/S40622-020-00261-7
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• Motivation due to fear of failure is a key contributor in maximising workers' productivity in today's competitive arena
  International Journal of Indian Culture and Business Management 2021 DOI: 10.1504/IJICBM.2021.115895
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• Key factors affecting customer relationship management in real estate sector: a case study of National Capital Region
  International Journal of Indian Culture and Business Management 2020 DOI: 10.1504/IJICBM.2020.105643
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• Performance evaluation of mutual funds using sharpe, treynor and jenson ratios
  Finance India 2020
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• A study on impact of key factors affecting buying behaviour of residential apartments: a case study of Noida and Greater Noida
  International Journal of Indian Culture and Business Management 2018 DOI: 10.1504/IJICBM.2018.095675
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