Kotigari Reddi Swaroop

Employment

Employment history is unavailable.

Education

• Sri Venkateswara University PhD in Green Marketing Area

Projects & Funding

Projects & funding information is unavailable.

Publications (18)

• An Exploratory Analysis of Neuromarketing Techniques and Their Impact on Consumer Purchase Decisions
  Lecture Notes in Networks and Systems 2026 DOI: 10.1007/978-3-032-00329-4_50
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• Exploring the Influence of Cause-Related Brand Partnerships on Consumer Attitudes and Purchase Decisions
  2026 DOI: 10.1007/978-3-031-85398-2_37
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• Key Motivational Factors Driving the Adoption of Buy Now, Pay Later (BNPL)
  Lecture Notes in Networks and Systems 2026 DOI: 10.1007/978-3-032-00329-4_49
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• Over-reliance on Large Language Models in Higher Education: Ethical and Institutional Challenges in Responsible AI Integration
  International Research Journal of Multidisciplinary Scope 2026 DOI: 10.47857/irjms.2026.v07i02.09619
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• Machine learning based financial risk management using hierarchical clustering
  SN Business & Economics 2026 DOI: 10.1007/s43546-026-01153-1
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• Exploring the Roots of Customer Adaptability Through the Landscape of Physical Retail Environments
  Studies in Systems, Decision and Control 2025 DOI: 10.1007/978-3-031-71526-6_16
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• The Interrelationship Between Risk Perception, Customer Expectations and Satisfaction in Digital Banking
  Journal of Applied Economic Sciences 2025 DOI: 10.57017/jaes.v20.4(90).17
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• Unveiling Integrity: Navigating Ethical Practices in the Realm of Indian Pharmaceutical Marketing Ventures
  Studies in Big Data 2025 DOI: 10.1007/978-3-031-70855-8_43
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• Analyzing the Market Dynamics of Electrical Appliances with a Special Emphasis on Sustainable Electric Energy
  Studies in Big Data 2024 DOI: 10.1007/978-3-031-71213-5_44
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• Unveiling the Power of Neuromarketing: Crafting Brand Connections in the Minds of Retail Consumers
  Lecture Notes in Networks and Systems 2024 DOI: 10.1007/978-3-031-67437-2_32
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