RAJEEV VERMA

About

Experienced Professor of Marketing with a demonstrated history of working in the education management and skill enhancement. Proficient in Marketing Management, Analytical Skills, Market Research, Services Innovation and Data Analysis. Strong education professional linkages with EGADE Business School (ITESM), Mexico City and Manchester Metropolitan University, UK. Having experience of incubating and mentoring Startups in India and Abroad.

Employment

• Indian Institute of Management Ranchi ASSISTANT PROFESSOR
  2023 - Present

Education

• Indian Institute of Management Indore PhD
  2008 - 2013

Projects & Funding

Projects & funding information is unavailable.

Publications (10)

• Understanding role of Market Orientated IT Competence and Knowledge Sharing Mechanism in gaining Competitive Advantage
  global business review 2019 DOI: https://doi.org/10.1177/0972150918824949
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• Role of Leadership Style on Corporate Entrepreneurship and Firm Innovativeness: Learnings from Start-ups in Emerging Markets
  Business Governance and Society 2018 DOI: 10.1007/978-3-319-94613-9_12
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• Innovation in Public Systems
  Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace 2017 DOI: 10.4018/978-1-5225-4831-7.ch001
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• Innovation in the Provision of Medical Services in India
  Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace 2017 DOI: 10.4018/978-1-5225-4831-7.ch002
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• Service delivery innovation architecture: An empirical study of antecedents and outcomes
  IIMB Management Review 2014 DOI: 10.1016/j.iimb.2014.03.002
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• Conceptualizing Service Innovation Architecture: A Service-Strategic Framework
  Journal of Transnational Management 2013 DOI: 10.1080/15475778.2013.751869
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• Impact of service co-creation on performance of firms: The mediating role of market oriented strategies
  International Journal of Services and Operations Management 2013 DOI: 10.1504/IJSOM.2013.054885
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• The impact of knowledge sharing on firm performance: an empirical investigation of information technology firms
  International Journal of Business Competition and Growth 2013 DOI: 10.1504/ijbcg.2013.051641
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• Linking resource-advantage (R-A) theory and service-dominant (S-D) logic: an integrative framework of service innovation research
  International Journal of Business Competition and Growth 2012 DOI: 10.1504/ijbcg.2012.049789
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• Evaluating Social Marketing Programme Implementation Using Service Dominant Logic Framework: A Study of Service Innovation in Sarva Shiksha Abhiyan
  SSRN Electronic Journal 2011 DOI: 10.2139/ssrn.1752884
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