RK

Kumar, Rohit Vishal

Also known as: Rohit Vishal Kumar, RV Kumar

International Management Institute - Bhubaneswar, Xavier Institute of Social Service, University of Calcutta, Indian Institute of Social Welfare and Business Management, Jawaharlal Nehru University

ORCID iD 0000-0001-5594-0129
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About

Dr. Rohit Vishal Kumar has 3 years of corporate work experience in market research firms like ORG-MARG Research Limited, New Delhi and TNS-MODE, Kolkata and has handled clients like ITC, TATA Steel, Bengal Ambuja, ABP Group, Eveready Industries, Smithkline Beecham and MUL. He joined IISWBM Kolkata as Research Associate in 2001 and within one year he was promoted to Lecturer. In 2003 he registered for his Doctorate with the University of Calcutta and was awarded the degree in 2007. His topic of doctoral research work was “Lifestyle and Psychographic Segmentation & Classification of Metropolitan Consumers in India for Effective Marketing”. In 2006 he joined Xavier Institute of Social Service (XISS) Ranchi as Reader. He joined IMI Bhubaneswar as Associate Professor in July 2016. As on date he has a total of 16 journal publications out of which 08 are in international journals of repute. In his free time Dr. Kumar loves to play with computers and read novels. He is well versed in Marketing, Marketing & Social Research and Statistical software (R, SPSS, Systat, & Statistica).

Employment

  • International Management Institute - Bhubaneswar Associate Professor
    2016 - Present
  • Xavier Institute of Social Service Associate Professor
    2009 - 2016
  • Xavier Institute of Social Service Reader
    2006 - 2009
  • Indian Institute of Social Welfare and Business Management Lecturer
    2002 - 2006
  • Indian Institute of Social Welfare and Business Management Research Associate
    2001 - 2002

Education

  • University of Calcutta Doctorate
    2003 - 2007
  • Indian Institute of Social Welfare and Business Management MBA (Marketing)
    1996 - 1998
  • Jawaharlal Nehru University Masters in Economics
    1994 - 1996
  • St. Xaviers College B.Sc (Economics Honors)
    1991 - 1994

Projects & Funding

Projects & funding information is unavailable.

Publications (33)