ANURADHA YADAV
REVA University, Dayananda Sagar College of Engineering, Guru Jambheshwar University of Science & Technology
0000-0001-5607-2343
About
I am an Assistant Professor in the Centre for Distance and Online Education (CDOE) at REVA University, with over 11 years of experience in academia and research. My research interests are centred on consumer behaviour from various roles such as users, buyers, and investors. I have written research papers for various publications and conferences highlighting diversified areas in management. My blogs on various topics from consumer economics and marketing, including Neuromarketing, Brand recipe, Moment Marketing, Shrinkflation, Skimpflation, Meme Marketing, Online trolling of brands, and Worcations, were well received.
Employment
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REVA University Assistant Professor2026 - Present
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REVA University Assistant Professor2024 - 2026
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Dayananda Sagar College of Engineering Assistant Professor2021 - 2024
Education
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Guru Jambheshwar University of Science & Technology PhD2015 - 2021
Projects & Funding
Projects & funding information is unavailable.
Publications (9)
- Co-Creation, Co-Marketing, and Co-Branding Strategies for Smart Luxury Digital Ecosystems Save
- Advanced MCDM Techniques and Emerging Trends for Marketing Applications Save
- Tata Motors Save
- Influencer Marketing in the Age of Metaverse Save
- Role of Payment Systems in Financial Well-Being Save
- Blockchain in Advertising and Marketing Save
- Management Cases Studies and Technical Use Cases on Web 3 Save
- Management cases studies and technical use cases on web 3 Save
- Sovereign green bonds as an unconventional tool to address climate change Save