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Dr. Varun Nayyar

Chitkara University, Punjab Technical University

ORCID iD 0000-0001-5609-9327
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About

Dr. Varun Nayyar (PhD (Marketing), MBA, B. Tech, UGC NET with JRF)

Result-oriented, proactive, and dedicated working professional with 19 years of end-to-end achievement driven experience in the fields of education and industry.
Managed multiple responsibilities, such as convener placements and convener admissions, in the MBA department along with teaching work.
In addition, I have been invited numerous times by colleges and industries to give guest lectures on the topics of research, marketing, stress management, motivational topics, and others. 
His academic proficiency in research tools like SPSS, AMOS, R, and PLS-SEM has fetched him 14 research papers and articles in leading international journals like SCI, Scopus, and the ABCD (ABDC: A, B, & C) categories.

ACHIEVEMENTS

Delighted to share that my recent paper “Reviewing the Impact of Digital Migration on the Consumer Buying Journey with Robust Measurement of PLS-SEM & R Studio” in Systems Research and Behavioral Science has been awarded top 10 most-cited papers of 2022- 2023 by International Federation for Systems Research. (ABDC (A), Q1, ABS*2, h-index-57)
Invited as member of Scientific Review Committee (SRC) for National Conference on “Managing People, Planet, and Profit: Shaping the Sustainable Future through Innovation and Digitalisation” on 14th&15th December 2023, conducted by Navrachana University in Vadodara.
Invited to Chair the technical session "General Management & Sustainability" in two days International Conference organized by Chitkara University Doctoral Consortium - CUDC 2023, on 3rd & 4th of November 2023.
Reviewed NUV Seed Grant Research Proposal May-June 2023, titled, Effectiveness of Atmanirbhar Bharat Abhiyaan with reference to communication strategies and Woman employability in Gujrat.
Invited as a Reviewer to review eleven papers in 2024, 2023, 2022 for the Journals, Marketing Intelligence and Planning, Behavior and Information Technology, Total Quality Management and Business Excellence and South Asian Journal of Human Resource Management, Journal of Marketing for Higher Education, Journal of innovation and entrepreneurship. ABDC (A), Scopus, SCI
Invited as Resource Person to conduct session on ‘Building an Innovation/ Product Fit for Market’ on 16th July 2021, conducted by GNDU College IIC Jalandhar.
Invited as Resource Person to conduct ‘Online lecture on Significance of Research in Education’ on 10th June 2021, conducted by DAV College Abohar.
Invited as Resource Person to conduct session on ‘Marketing in Current Scenario’ on 7th June 2021, organized by DAV College Abohar.
Participated as Resource Person ‘Online International 2 –Day Workshop’ on “How to do Report Writing Effectively” on 8-9 June 2020, conducted by Swami Premanand Mahavidyalaya Mukerian Hoshiarpur.
Invited as Resource Person to conduct session on ‘Personality Developmen

BEST PUBLICATIONS/ SINGLE AUTHOR

1. Paper titled " Pleasure Versus Health: Identifying Consumer Eating Patterns for Available Food Options " published in ‘Sage Open’15(1), 21582440241271116 ISSN: 2158-2440 (2025). (Impact factor 2.2, Q1, h-index-60, Scopus, ESCI)
2. Paper titled "Impulsive consumer digital shift: virtual reality as a new mode of physical experience " published in ‘Total Quality Management and Business Excellence’36 (1-2), 78-99, ISSN: 1478-3371 (2024). (Impact factor 3.6, Q1, ABDC-C, h-index-94, ABS 2*, Scopus, ESCI)
3. Paper titled "I genuinely recognize you: how technological engagement and privacy increase the online purchase intent of consumers " published in ‘Information Discovery and Delivery’ print a head, 1015-1031, ISSN: 2398-6247 (2024). (Q2, ABDC-C, h-index-23, Scopus, SSCI)
4. Paper titled "Cocreating innovative academia theory and practice to strengthen institutional positioning" published in ‘Information Discovery and Delivery’ print a head, 1015-1031, ISSN: 2398-6247 (2024). (Q2, ABDC-C, h-index-23, Scopus, SSCI)
5. Paper titled "The Role of Marketing Analytics in the Ethical Consumption of Online Consumers" published in ‘Total Quality Management and Business Excellence’ 34 (7-8), 1015-1031, ISSN: 1478-3371 (2023). (Impact factor 3.6, Q1, ABDC-C, h-index-94, ABS 2*, Scopus, ESCI)
6. Paper titled “Reviewing the Impact of Digital Migration on the Consumer Buying Journey with Robust Measurement of PLS-SEM & R Studio” published in ‘Systems Research and Behavioral Science’ 39(3), 542-556, ISSN: 1099-1743 (2022). (ABDC (A), Q1, ABS*2, h-index-57, Scopus, ESCI)
7. Paper titled “Does online media self-regulate consumption behavior of INDIAN youth?” published in ‘International Review on Public and Nonprofit Marketing’ 17(2), 277-288, ISSN: 1865-1992 (2020). (ABDC (B), h-index-25, Q2, Scopus, ESCI)
8. Paper titled “My Mind Starts Craving - Impact of Resealable Packages on the Consumption Behaviour of Indian Consumers” published in ‘Indian Journal of Marketing’ 48(11), 56-63, ISSN: 0973-8703 (2018). (h-index-14, ABDC (C), Q3, Scopus indexed)

Employment

  • Chitkara University Program Head/ Associate Professor
    2023 - Present

Education

  • Punjab Technical University Ph.D
    2011 - 2018

Projects & Funding

Projects & funding information is unavailable.

Publications (12)