Krupa Rai

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Publications (6)

• Digital innovation and automation of business processes using quick response code: advancing the means-end chain theory
  Business Process Management Journal 2025 DOI: 10.1108/BPMJ-05-2024-0339
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• Healthy Eating—A Structured Literature Review Using Theory‐Context‐Characteristics‐Methods (TCCM) Approach and Future Research Agendas
  Journal of Consumer Behaviour 2025 DOI: 10.1002/cb.2507
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• Uncorking the psychological factors behind habits and NoLo wine preferences
  British Food Journal 2025 DOI: 10.1108/BFJ-10-2024-0998
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• Applying SERVQUAL model to hearing and speech impaired staff in the fine-dine SME sector for assessing service outcomes
  Journal of Strategic Marketing 2024 DOI: 10.1080/0965254X.2022.2160482
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• Attribution analysis of luxury brands: An investigation into consumer-brand congruence through conspicuous consumption
  Journal of Business Research 2020 DOI: 10.1016/j.jbusres.2019.07.007
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• Possession Attachment toward Global Brands: How the “World of Barbie” is Shaping the Mindsets of Millennial Girls
  Journal of International Consumer Marketing 2020 DOI: 10.1080/08961530.2020.1813671
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