HH
0000-0001-5737-735X About
Having blended experience of 14 years in Academics and Industry. Areas of Interest are Marketing Management, Service Marketing, and Consumer Behavior. Papers presented at National and International conferences. Research Papers published in Scopus, Web of Science, ABDC, UGC and Peer Reviewed Journals in the area of Marketing Strategies, Consumer Behavior, and Social Media. Always aimed to work with an organization that offers challenging opportunities, growth prospects and provides continuous learning for implementing new ideas and skills to supplement the gained knowledge.
Employment
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Parul University Associate Professor2026 - Present
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Parul University Assistant Professor2023 - 2026
Education
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Bhavnagar University Ph.D.2017 - 2021
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Bhavnagar University M.Phil.2014 - 2015
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Gujarat University M.Com [Marketing and Finance]2010 - 2012
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Gujarat University BBA [Adv. Marketing Management and Adv. Financial Management]2007 - 2010
Projects & Funding
Projects & funding information is unavailable.
Publications (18)
- Emotional Intelligence as a Predictor of Mental Resilience among Higher Education Students: A PLS-SEM Approach Save
- Smart Contracts in Banking and Financial Services: A Qualitative Review of Applications, Risks, and Regulatory Perspectives Save
- Integration of Blockchain Technology for Ensuring Trust and Security in the Digital Health Market: A Comprehensive Review Save
- Privacy-preserving digital ecosystems: The role of blockchain technology in healthcare, finance, and smart cities Save
- Building Trust in Labor Markets through Blockchain-Enabled Wage Transparency: A Pathway to Fair Labor Practices and Inclusive Growth Save
- Elearning adoption among millennials: behavioural intentions and the extended UTAUT model Save
- Determinants Affecting Entrepreneurs' Behavioural Intentions to Utilise Online Learning Platforms Save
- Consumer Attitudes and Preferences: Analysing Key Factors Influencing Ayurveda Product Acceptance Save
- Exploring the Relationship Between Food Fussiness, Health Consciousness, Naturalness Perception, and Labelling Preferences in the Utilization of Medicinal Foods Save
- Understanding the Impact of Business Analytics on Absorptive Capacity of SMEs in Indigenous Industries of Saurashtra Region Save