SA
Sarina Asif
Also known as: S. Asif, Sarina Asif
Dromley Intelligence, KR Mangalam University, GD Goenka University
0000-0001-5778-3016
About
Dr. Sarina Asif is Fractional CMO at Dromley Intelligence, where she leads research-driven engagements across customer insight, brand strategy, and demand generation. Her research examines consumer behaviour and decision-making across luxury, youth, sustainability, and digital markets, with a focus on behavioural intelligence and demand mapping.
Employment
-
Dromley Intelligence Fractional CMO2026 - Present
-
KR Mangalam University Assistant Professor2023 - 2026
-
GD Goenka University Assistant Professor2015 - 2023
Education
Education history is unavailable.
Projects & Funding
Projects & funding information is unavailable.
Publications (40)
- Sustainable Leadership for Institutional Environmental Stewardship Save
- Reimagining Organizational Behavior Through AI-Human Synergy Save
- AI in Strategic Talent Acquisition Save
- AI in Strategic Talent Acquisition: Enhancing Diversity, Inclusion, and Employer Branding in the Digital Workforce Save
- Toward Transparent Model Selection in Marketing Research: An Open-Science Decision Protocol for Documenting, Justifying, and Reporting Modelling Choices Save
- Exploring Trust and Security Perceptions in Online FMCG Purchases Save
- The social media effect on luxury consumption: Redefining consumer behavior in the digital age Save
- The Role of Digital Food Marketing in Shaping Consumer Behavior and Sustainability in Emerging Economies Save
- Leveraging Big Data and Predictive Analytics in Marketing Strategies Save
- Innovate to Dominate: AI and Sustainability in Business Save