Abhisek Dutta

Employment

• ICFAI Business School Assistant Professor

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (12)

• Investigating the Role of Initial Trust in Adoption of Smart Home Technology in India
  Paradigm: A Management Research Journal 2026 DOI: 10.1177/09718907261439594
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• Assessing factors influencing the acceptance of fortified foods: An emerging economy perspective
  Health Marketing Quarterly 2025 DOI: 10.1080/07359683.2025.2504805
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• Internet of Things adoption: unpacking the role of perceived brand credibility
  Global Knowledge Memory and Communication 2025 DOI: 10.1108/GKMC-05-2023-0160
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• Adoption of IoT-based healthcare devices: An empirical study of end consumers in an emerging economy
  Paladyn 2023 DOI: 10.1515/pjbr-2022-0106
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• Smart Homes Technologies Adoption: Effect of Social Trust and Risk Perception
  Springer Proceedings in Business and Economics 2023 DOI: 10.1007/978-3-031-42511-0_47
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• Emergence of Online-to-Offline Business Model
  2022 DOI: 10.4018/978-1-6684-5844-0.ch002
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• Factors affecting adoption of cloud-based services: evidence from an emerging market
  International Journal of Technology Marketing 2022
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• Emergence of Online-to-Offline business model: Insights from India
  Marketing and Advertising in the Online-to-Offline (O2O) World 2022 DOI: 10.4018/978-1-6684-5844-0.ch002
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• Factors affecting adoption of cloud-based services: evidence from an emerging market
  International Journal of Technology Marketing 2022 DOI: 10.1504/IJTMKT.2022.122452
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• What Drives Adoption of Cloud-Based Online Games in an Emerging Market? An Investigation Using Flow Theory
  Lecture Notes on Data Engineering and Communications Technologies 2022 DOI: 10.1007/978-981-19-2347-0_60
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