SATHISH ARUMBI SARAVANAN

Employment

• Vellore Institute of Technology University Professor

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (7)

• Mapping AI's Impact on Pharmaceuticals
  AI and IoT-Based Technologies for Precision Medicine 2023 DOI: 10.4018/979-8-3693-0876-9.ch027
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• From Endorsers to Endorsed: Examining the Role of Celebrity Endorsements on Attitudes and Purchase Intention
  International Journal of Professional Business Review 2023 DOI: 10.26668/businessreview/2023.v8i6.2513
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• Scientometrics of sustainable consumer behaviour: a 37-year (1984-2021) study
  International Journal of Technology Marketing 2023 DOI: 10.1504/ijtmkt.2023.133972
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• Unleashing the Utilitarian Motivations of Online Shopping among Indian Youth
  Mediterranean Journal of Social Sciences 2015 DOI: 10.5901/mjss.2015.v6n2p391
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• Customer loyalty: a customer experience approach with special reference to organised retailing in India
  International Journal of Economic Policy in Emerging Economies 2015 DOI: 10.1504/ijepee.2015.073500
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• Exploring the Dimensions of Pilgrims' Experiences
  Indian Journal of Marketing 2014 DOI: 10.17010/ijom/2014/v44/i4/80385
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• Celebrity Endorsement—The North–South Divide
  Asia-Pacific Journal of Management Research and Innovation 2012 DOI: 10.1177/2319510x1200800208
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