Rajesh Nanarpuzha

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Publications (5)

• From social feeds to market fields: How influencer stories drive market innovation
  Julien Cayla, Kushagra Bhatnagar, Rajesh Nanarpuzha

  +1 more

  • Sayantan Dey
  International Journal of Research in Marketing 2025 DOI: 10.1016/j.ijresmar.2025.03.001
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• A capability pathway to subjective economic well-being: Looking beyond materialism
  Rajesh Nanarpuzha, Ankur Sarin
  Journal of Business Research 2021 DOI: 10.1016/J.JBUSRES.2021.01.001
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• Modelling situational factors in variety seeking behaviour: a conceptual approach
  Rajesh Nanarpuzha, N.A. Abhishek
  International Journal of Indian Culture and Business Management 2016 DOI: 10.1504/IJICBM.2016.078843
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• Seeking attention: an investigation of salesperson influence strategies used while selling to small retailers
  Rajesh Nanarpuzha, Ernesto Noronha
  Journal of Personal Selling & Sales Management 2016 DOI: 10.1080/08853134.2016.1158656
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• Marketing Semiotics: Signs, Strategies and Brand Value
  European Journal of Marketing 2014 DOI: 10.1108/EJM-02-2013-0059
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