0000-0001-6137-1911 About
Dr. Arasuraja Ganesan, obtained his Ph.D. in Marketing from Bharathiar University, with his research focusing on social media marketing, consumer behaviour, and online purchase behaviour. He holds an MBA in Operations and Marketing from SRM University, Chennai, and BE in Electrical and Electronics Engineering from Annamalai University. Currently, Dr. Arasuraja is an Associate Professor in the Department of Management Studies at St. Joseph's Institute of Technology, OMR, Chennai. He has more than 15 years of teaching and about 8 years of research experience. He has published books on ERP, TQM, Sales and Distribution, Project Management and Information Management. He has 25 research papers published in reputed journals, national and international conferences.
Employment
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St Joseph's Institute of Technology Associate Professor2022 - Present
Education
Education history is unavailable.
Projects & Funding
Projects & funding information is unavailable.
Publications (46)
- APPLYING THE 4PS MARKETING MODEL TO EVALUATE THE SUCCESS OF E-COMMERCE STRATEGIES IN CONSUMER RETENTION Save
- FORECASTING CONSUMER DEMAND AND ANALYZING THE IMPACT OF SOCIAL MEDIA INFLUENCER MARKETING ON BRAND EQUITY USING ARIMA AND SEM MODELS Save
- Analyzing the Impact of Digital Transformation on Human Behavior and Social Structures in Contemporary Societies Save
- Digital Literacy Disparities and Educational Equity in Post-Pandemic Remote Learning Environments Save
- Cybersecurity risk management method to improve small and medium enterprises Arasuraja Save
- Investigating the Role of Marketing Communication Strategies in Enhancing Public Support for Rehabilitation and Reintegration of Individuals with Intellectual Disabilities Save
- Predictive Analytics and Remote Sensing for Biodiversity Loss Assessment in Urban Green Zones Save
- Real-Time Decision Dashboards Using Data Science in Library Admin Save
- Optimizing Inventory Management in Supply Chains Through Predictive Analytics and Big Data Techniques Save
- Accent Classification in Industrial Voice-Controlled IoT Systems Using i-Vector Framework Save