Hyokjin Kwak

Employment

• Indian Institute of Management Ahmedabad Professor
  2020 - Present
• Drexel University Professor
  2001 - 2020

Education

• University of Georgia Ph.D.
  1999 - 2001
• University of Georgia MA
  1997 - 1999

Projects & Funding

Projects & funding information is unavailable.

Publications (4)

• When previous relationships limit the new: The interplay between product anthropomorphism and used products
  Journal of the Academy of Marketing Science 2025 DOI: 10.1007/s11747-025-01086-5
  +Save
• Space between products on display: the impact of interspace on consumer estimation of product size
  Journal of the Academy of Marketing Science 2021 DOI: 10.1007/s11747-021-00772-4
  +Save
• When distraction may be a good thing: The role of distraction in low‐fit brand extension evaluation
  Psychology & Marketing 2020 DOI: 10.1002/mar.21329
  +Save
• Impact of salesperson macro-adaptive selling strategy on job performance and satisfaction
  Journal of Business Research 2019 DOI: 10.1016/j.jbusres.2018.09.015
  +Save