SUDIPTA MANDAL

Employment

• Indian Institute of Management, Indore Assistant Professor
  2019 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (3)

• Evoking belongingness: the impact of social exclusion on consumer preference for connected brand name typefaces
  European Journal of Marketing 2025 DOI: 10.1108/ejm-04-2024-0257
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• How implicit self-theories and dual-brand personalities enhance word-of-mouth
  European Journal of Marketing 2021 DOI: 10.1108/EJM-07-2019-0591
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• Employing autobiographical memory perspective to influence self‐congruence and brand preference
  Journal of Consumer Behaviour 2020 DOI: 10.1002/cb.1830
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