0000-0001-6202-2887 About
Dr. Abhay Jain is a Professor at Shri Ram College of Commerce (SRCC), University of Delhi, India, with nearly two decades of distinguished experience in teaching, research, and academic leadership. His interdisciplinary expertise spans Accounting & Finance and Marketing, with a growing focus on emerging areas such as consumer behavior, digital transformation, sustainability, and neuromarketing.
Dr. Jain holds a Ph.D. in Commerce from Guru Nanak Dev University and an LL.B. from the Faculty of Law, University of Delhi, reflecting his strong foundation across both business and legal domains. Over the course of his career, he has contributed extensively to postgraduate and undergraduate education, teaching courses in commerce, finance, and business strategy. A prolific researcher, Dr. Jain has published widely in reputed Scopus-indexed and ABDC-ranked journals. His research explores contemporary themes such as sustainable tourism, financial inclusion, work-life balance, digital finance, and sensory branding, often integrating advanced analytical techniques and interdisciplinary perspectives. He has also co-authored and edited academic books, including Principles of Marketing and a recent volume on sustainable tourism and climate change published by Emerald. His work contributes to both theoretical advancement and practical policy discourse.
Dr. Jain has successfully led and participated in funded research projects supported by agencies such as the University Grants Commission (UGC) and the Indian Council of Social Science Research (ICSSR). His project on the neural basis of financial and marketing decision-making reflects his engagement with cutting-edge experimental research. Beyond research, Dr. Jain has held key academic and administrative roles, including Director, Research and Development Cell at SRCC, and Deputy Director (Research) at ICSSR, New Delhi. He has been actively involved in curriculum development for the University of Delhi and has contributed to national-level academic content under the Government of India’s digital education initiatives.
Notably, he served as an expert committee member in the preparation of Accessibility Guidelines and Standards for Higher Educational Institutions, incorporated into national policy under the Rights of Persons with Disabilities Rules (2017), demonstrating his commitment to inclusive education.
Dr. Jain is also deeply engaged with the academic community through organizing international conferences, faculty development programs, and delivering invited lectures on topics ranging from research methodology to sustainability and inclusive development. He has supervised and co-supervised several doctoral scholars in areas such as branding, sustainability, and financial performance. As a scholar, educator, and policy contributor, Dr. Jain continues to advance impactful research and academic excellence while fostering inclusive and sustainable development in higher education and beyond.
Employment
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Shri Ram College of Commerce, University of Delhi Professor2022 - Present
Education
Education history is unavailable.
Projects & Funding
Projects & funding information is unavailable.
Publications (10)
- Engaging through the lens: The influence of brand augmented reality filters on social media consumers Save
- Women Empowerment in Rural Punjab: The SmartPLS Analysis Approach Save
- The Need for Sustainable Tourism in an Era of Global Climate Change: Pathway to a Greener Future Save
- Examining the relationship among sensory brand experience, brand love, brand advocacy and brand commitment using a comparative study of three brands of social networking sites Save
- Sustainable tourism and its future research directions: a bibliometric analysis of twenty-five years of research Save
- Investigating demographic characteristics and work-life balance of the teachers of University of Delhi Save
- Government Size and Economic Growth: An Empirical Examination of Selected Emerging Economies Save
- Determining the role of digital technology, governance and institutions in advancing financial inclusion in BRICS nations using probit regression analysis Save
- Unearthing digital financial services and financial inclusion: An empirical evidence from India Save
- An analysis of diffusion process of mobile phone services in rural India Save