DHANANJOY DATTA

Employment

• ICFAI University Tripura

Education

• National Institute of Technology Agartala Doctor of Philosophy (Ph D)
• Berhampur University Doctor of Literature (D.Litt.)

Projects & Funding

Projects & funding information is unavailable.

Publications (22)

• AI in Fashion Upcycling
  2026 DOI: 10.4018/979-8-3373-7431-4.ch012
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• Failing of Advertisement: A Case on the Federer-endorsed Rolex Ad Controversy
  Emerging Economies Cases Journal 2025 DOI: 10.1177/25166042251356763
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• AI-Driven Discovery
  2025 DOI: 10.4018/979-8-3693-7101-5.ch002
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• A Conceptual Framework of Role of Integrated Marketing Communication in the Promotion of Cultural Tourism
  International Journal For Multidisciplinary Research 2025 DOI: 10.36948/IJFMR.2025.V07I05.56879
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• AI-driven discovery: The transformative impact of machine learning on research and development
  Evolving Landscapes of Research and Development Trends Challenges and Opportunities 2025 DOI: 10.4018/979-8-3693-7101-5.ch002
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• Evolving landscapes of research and development: Trends, challenges, and opportunities
  Evolving Landscapes of Research and Development Trends Challenges and Opportunities 2025 DOI: 10.4018/979-8-3693-7101-5
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• Preface
  Evolving Landscapes of Research and Development Trends Challenges and Opportunities 2025
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• Theory and Models of Consumer Buying Behaviour: A Descriptive Study
  SSRN Electronic Journal 2025 DOI: 10.2139/SSRN.5349983
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• A Bibliometric Analysis of Research on Consumer Buying Behaviour in 2018 to 2022 using VOSviewer Mapping Analysis Computations Indexed by Google Scholar
  International Journal of Professional Business Review 2023 DOI: 10.26668/businessreview/2023.v8i9.2279
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• Consumer Buying Behaviour Towards Online and Offline Shopping: Pre, During and Post Covid 19 Pandemic
  International Journal of Professional Business Review 2023 DOI: 10.26668/businessreview/2023.v8i5.1843
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