Sebastian Joy Panattil

Employment

• SCMS Group of Educational Institutions Assistant Professor
  2023 - Present

Education

• Cochin University of Science and Technology PhD (Management)
  2018 - 2024
• St. Albert's College MBA
  2008 - 2010
• St. Xavier's College Bachelor of Commerce (Honours)
  2004 - 2007

Projects & Funding

Projects & funding information is unavailable.

Publications (7)

• Beyond Clicks and Mortar: Exploring the Influence of Experience Value on Willingness to Adopt Phygital Services
  Services Marketing Quarterly 2026 3 citations DOI: 10.1080/15332969.2025.2563438
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• Enablers and inhibitors of personalised gamification adoption in m-wallet applications: a behavioural reasoning theory perspective
  Journal of Financial Services Marketing 2026 1 citation DOI: 10.1057/s41264-025-00340-9
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• Driving affective commitment among food delivery executives towards an online food delivery partner platform through gamification
  Journal of Foodservice Business Research 2025 9 citations DOI: 10.1080/15378020.2023.2294415
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• Driving Customer Engagement through Gamification
  2025 1 citation DOI: 10.4324/9781003508083-15
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• Do Females Intend to Use Gamified Virtual Currency in E-Tailing?
  International Journal of E-Services and Mobile Applications 2022 2 citations DOI: 10.4018/IJESMA.301272
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• A View on the Impact of Gamified Services in the Wake of the COVID-19 Pandemic
  2022 1 citation DOI: 10.4018/978-1-7998-9223-6.ch005
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• The role of informational feedback as a game mechanic on user perceptions, attitudes and the intention to continue using a gamified Health Behaviour Change Support System
  Health Marketing Quarterly 2022 8 citations DOI: 10.1080/07359683.2021.1995639
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