Ganesh Sahu

Employment

• Motilal Nehru National Institute of Technology Professor

Education

• Motilal Nehru National Institute of Technology MMS(MBA)

Projects & Funding

Projects & funding information is unavailable.

Publications (78)

• Understanding customers' Reactance towards Neo Bank
  ReMark - Revista Brasileira de Marketing 2026 DOI: 10.5585/2026.26128
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• Modeling Switching Intentions Toward Blockchain-Based Accounting: A Push–Pull–Mooring Perspective with Hybrid PLS-SEM and ANN Approach
  2026 DOI: 10.1007/978-3-032-16779-8_5
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• Compreendendo a reatância dos clientes em relação aos neobancos
  ReMark - Revista Brasileira de Marketing 2026 DOI: 10.5585/2026.31221
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• Modeling the Barriers in Adoption of Neo Banks in India
  2024 DOI: 10.1007/978-3-031-50192-0_17
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• Strategy for adoption of information and communication technology in the development of small and medium enterprises in the emerging market
  Corporate and Business Strategy Review 2024 DOI: 10.22495/cbsrv5i1siart17
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• The Impact of the Metaverse on Green Marketing: A Paradigm Shift in Sustainable Consumer Behaviour
  2024 DOI: 10.1007/978-3-031-50188-3_40
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• Adoption of solar energy in India: a study through interpretive structural modelling
  World Journal of Science, Technology and Sustainable Development 2021 DOI: 10.1108/WJSTSD-04-2021-0043
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• Developing a Model for Green IS Adoption in Indian Banking and IT Industries
  International Working Conference on Transfer and Diffusion of IT 2020
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• Towards adoption of Green IS: A literature review using classification methodology
  International Journal of Information Management 2020
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• Mobile Learning Adoption: An Empirical Study
  2020 10th International Conference on Cloud Computing, Data Science & Engineering (Confluence) 2020
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