Ateeque Shaikh

Employment

• Indian Institute of Management Jammu Associate Professor
  2019 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (14)

• The impact of online consumer review confusion on online shopping cart abandonment: A mediating role of perceived risk and moderating role of mindfulness
  Journal of Retailing and Consumer Services 2024 DOI: 10.1016/j.jretconser.2024.103941
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• The role of online retail website experience on brand happiness and willingness to share personal information: an SOR perspective
  Marketing Intelligence & Planning 2024 DOI: 10.1108/MIP-08-2023-0413
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• The Differential Impact of e-Service Quality’s Dimensions on Trust and Loyalty of Retail Bank Customers in an Emerging Market
  Services Marketing Quarterly 2023 DOI: 10.1080/15332969.2022.2161811
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• Cab-sharing services and transformation expectations of consumers: the moderating role of materialism
  Benchmarking: An International Journal 2023 DOI: 10.1108/BIJ-09-2021-0525
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• The Differential Impact of e-Service Quality’s Dimensions on Trust and Loyalty of Retail Bank Customers in an Emerging Market
  Services Marketing Quarterly 2023 DOI: 10.1080/15332969.2022.2161710
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• Exploring antecedents of entrepreneurial intentions among females in an emerging economy
  International Journal of Social Economics 2021 DOI: 10.1108/IJSE-07-2020-0488
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• Examining the impact of contextual factors in brand relationship initiation and maintenance: Evidence from bottom of pyramid markets
  Review of Marketing Science 2020 DOI: 10.1515/roms-2020-0006
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• Impact of customer orientation on word-of-mouth and cross-buying
  Marketing Intelligence and Planning 2019 DOI: 10.1108/MIP-01-2018-0030
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• Fairness in franchisor–franchisee relationship: an integrative perspective
  Journal of Business and Industrial Marketing 2018 DOI: 10.1108/JBIM-04-2017-0093
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• Mobile banking adoption in an emerging economy: An empirical analysis of young Indian consumers
  Benchmarking 2018 DOI: 10.1108/BIJ-01-2016-0009
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