Mushtaq Ahmad Darzi

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Publications (5)

• Decoding organic food choices: exploring brand identification, credibility, ambiguity tolerance in shaping consumer attitudes and intentions using SEM and fsQCA
  British Food Journal 2026 DOI: 10.1108/BFJ-09-2025-1238
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• Antecedents of consumer purchase intention and behavior towards organic food: the moderating role of willingness to pay premium
  British Food Journal 2025 DOI: 10.1108/BFJ-03-2024-0275
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• Occupational stress and coping strategies of library and information science professionals in Jammu and Kashmir, India
  The Journal of Academic Librarianship 2023 DOI: 10.1016/j.acalib.2023.102765
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• Internet of Things in Marketing
  2023 DOI: 10.4018/978-1-6684-8166-0.ch018
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• Sustainable Business Model in B2C Online Retailing
  Technological Innovations for Sustainability and Business Growth 2019 DOI: 10.4018/978-1-5225-9940-1.ch009
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