NN
Natarajan Nithya
Periyar University, sona college of technology, Sona School of Management
0000-0001-6354-5655
Employment
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Periyar University Post Doctoral Research Fellow (ICSSR)2024 - Present
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sona college of technology Professor2023 - Present
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Sona School of Management Associate Professor2018 - 2033
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KPR School of Business Assistant Professor2011 - 2015
Education
Education history is unavailable.
Projects & Funding
Projects & funding information is unavailable.
Publications (16)
- Drivers of Foreign Brand Aspirations: A Moderated SEM Analysis of Luxury Car Consumption in Emerging Markets Save
- Driving Towards Sustainable Road Safety: The Role of Promotional Initiatives in Insurance Schemes Save
- Health Literacy’s Influence on Maternal Care Satisfaction: SES and Pregnancy Knowledge Save
- Covid-19 Vaccine and employees Psychological Well-being in the healthcare sector: Role of perceived safety and fear Save
- Deep Learning Based Healthcare Method for Effective Heart Disease Prediction Save
- NIFTY FIFTY DERIVATIVE TRADING STRATEGY: A HEURISTIC MODEL APPROACH Save
- PREDICTORS OF QUALITY OF WORK IN THE INDIAN PHARMA INDUSTRY: A PERCEPTUAL STUDY AMONG MEDICAL REPRESENTATIVES Save
- Role of Cyber Security on Employees' Digital Workplace Performance: Exploring the Effects of Employees’ Digital Awareness and Organizational Support Save
- An empirical study on influential factor of investors' investment towards futures and options trading in India Save
- Shift in the mindset: increasing preference towards organic food products in Indian context Save