Dr.Tawseef Ahmad Ganaie

About

Tawseef Ahmad Ganaie is an Alumni of Jawahar Navodaya Vidyalaya and University of Jammu. He has completed doctoral degree in the department of commerce, university of Kashmir. His area of specialization is service marketing.

Employment

• University of Ladakh Assistant Professor
  2024 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (5)

• Relational bonds and customer engagement in the hospitality industry: testing the mediating role of customer psychological ownership
  Journal of Economics, Finance and Administrative Science 2026 DOI: 10.1108/JEFAS-08-2025-0262
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• Impact of relationship marketing practices on customer loyalty in Banks: An Empirical Investigation
  Journal of services Research 2023
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• Mediating Role of Perceived Switching Costs between Relationship Marketing Practices and Customer Loyalty: Evidence from Banks
  Journal of Relationship Marketing 2023 DOI: 10.1080/15332667.2023.2260661
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• Switching Costs and Customer Loyalty: A Review of literature
  International Journal of Management and Development Studies 2021 DOI: 10.53983/ijmds.v10i05.369
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• Relationship Marketing Practices and Customer Loyalty: A Review with Reference to Banking Industry
  International Journal of Engineering and Management Research 2020
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