SB
Subhajit Bhattacharya
XIM University, Management Development Institute, University of Burdwan, Xavier Institute of Social Service
0000-0001-6460-0206
Employment
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XIM University2020 - Present
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Management Development Institute Marketing Management2017 - 2020
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Xavier Institute of Social Service Asistent Professor2008 - 2017
Education
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University of Burdwan P.hD.2007 - 2014
Projects & Funding
Projects & funding information is unavailable.
Publications (36)
- Navigating e-health user experience in emerging markets: government vs. private healthcare apps in India using BERTopic and thematic analysis Save
- Importance-Performance Analysis of Semi-Urban Nationalized and Private Banks' Service Quality Save
- Self-service Delight Unveiled: A Multidimensional Validation Study Save
- An In-Depth Convenience Analysis of the Satisfaction and Loyalty Paradigm Among Semi-Urban Bank Customers Save
- Developing a conceptual framework for digital health engagement: Insights from a hybrid review and qualitative validation Save
- Do tourists perceive destination brands as masculine, feminine, or androgynous? An empirical study using the Neo-Destination Gender Scale Save
- Analyzing the Awareness of Green Banking in Indian Context Save
- Driving Change Save
- Exploring the influence of environmental, utilitarian, and hedonic factors on consumers’ intention to purchase and recommend handicraft products Save
- Exploring the brand gratitude paradigm at BOP in the context of emerging markets Save