Kritika Gupta

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Publications (8)

• Role of AI in Design Thinking and Innovation
  2026 DOI: 10.4018/979-8-2600-0050-2.ch005
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• Artificial Intelligence for Sustainable Development
  2025 DOI: 10.4018/979-8-3373-7584-7.ch005
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• Artificial Intelligence in Social Media Advertising Raising Engagement and Ethical Concerns
  2025 DOI: 10.4018/979-8-3373-3775-3.ch011
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• Using Artificial Intelligence to Forecast Consumer Trends in Food Consumption
  2025 DOI: 10.4018/979-8-3373-5182-7.ch004
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• Greenwashing perception and attitude-intention relationship towards green products purchase: a mediating model
  Environment, Development and Sustainability 2024 DOI: 10.1007/s10668-024-05486-5
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• A Systematic Review of Literature on Greenwashing*
  Contemporary Studies in Economic and Financial Analysis 2024 DOI: 10.1108/s1569-375920240000114005
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• Visualization of global research trends and future research directions of greenwashing by using bibliometric analysis
  Environment, Development and Sustainability 2024 DOI: 10.1007/s10668-024-04548-y
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• Greenwashed word of mouth (GWWOM): a vibrant influence on customer green behaviour
  Journal of Global Responsibility 2022 DOI: 10.1108/JGR-11-2021-0094
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