Employment
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Aliah University Faculty of Management Sciences ASSISTANT PROFESSOR2017 - Present
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Publications (32)
- Religiosity and consumer behavior: Examining the roles of intrinsic and extrinsic religious orientations Save
- Circular India: A Tale of Four Decades of Research and Charting a Sustainable Future Save
- Understanding trust in digital platforms from relational to functional cues Save
- GenAI in Indian higher education: faculty at the crossroads of adoption Save
- Examining the antecedents of entrepreneurial intentions among management students in India: a structural equation modeling approach Save
- From Credibility to Advocacy: An SOR Model of Consumer Engagement and Authenticity in Functional Foods and Beverages Market Save
- Exploring the Psychological Drivers of Cryptocurrency Investment Biases: Evidence from Indian Retail Investors Save
- Entrepreneurial intentions among polytechnic students in India: Examining the theory of planned behaviour using PLS-SEM Save
- Exploring Security and Privacy Challenges for Banks in the Evolving Landscape of the Metaverse Save
- What are the factors influencing green purchase behaviour in the 21st century A systematic literature review of two decades Save