Vidyadhar Reddy Aileni

Employment

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Publications (4)

• TV Advertisements: Assessing the Moderating Effect of Children's Pester Power on Parents Purchase Decision
  Journal of Promotion Management 2021 DOI: 10.1080/10496491.2021.2009613
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• Consumer Satisfaction and Perceived Quality of Health Care Services in Corporate Hospitals-A Study
  Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2015 DOI: 10.1007/978-3-319-17320-7_68
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• Perceived Service Quality and Customer Satisfaction in a Public Sector Bank of India-A Study
  Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2015 DOI: 10.1007/978-3-319-13078-1_23
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• Consumer Satisfaction and Perceived Quality of Out-patient Health-care Services
  Global Business Review 2003 DOI: 10.1177/097215090300400104
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