Ankur Kumar Rastogi
Avantika University, University of Petroleum and Energy Studies, Indian Institute of Management Indore, Singhania University, Maharishi Arvind Institute of Engineering and Technology
About
With over 26 years of rich and diverse experience spanning academia and industry, I currently serve as Associate Professor of Marketing and Academic & PhD Coordinator at the School of Management, Avantika University (MIT Pune Group). My areas of expertise include Marketing Strategy, Digital Marketing, Brand Management, Sales and Distribution, Consumer Behavior, Business Strategy, E-Commerce, Sustainable Innovation, Artificial Intelligence in Management, and Behavioral Decision Making. I am deeply passionate about fostering Industry-Academia collaboration to bridge the gap between theory and real-world practice.
I hold a Ph.D. in Management from Institute of Law and Management-Singhania University, an Master of Business Administration from School of Management Studies-IGNOU, an Master of Marketing Administration from Institute of Management-Jiwaji University, a Postgraduate Diploma in Marketing Management from Faculty of Management-Annamalai University, and a Bachelor of Science in Computer Science from the University of Allahabad. I am also an alumnus of IIM Indore, having completed its Faculty Development Programme.
A firm believer in continuous learning, I have pursued advanced certifications from globally reputed institutions like Harvard University, Imperial College London, University of California, University of Virginia, University of Sydney, University of London, University of Illinois, and Copenhagen Business School, among others.
I have held academic, industry and consulting roles at leading institutions and companies, with research published in national & global journals and presented at premier conferences including IIMs and global venues (Japan, UK, UAE, etc.). As an author, my books include 'Handbook on E-Marketing', 'Supply Chain and Marketing of Fruits and Vegetables', and 'Vision to Venture'.
I have guided several postgraduate, undergraduate students & PhD scholars in their research. I have also contributed as a resource person in executive training programs for IOCL, HPCL, and others, focusing on marketing, sales, and business growth. I serve as an ATL Mentor of Change (NITI Aayog) and a Mentor with the Mentor-to-Go platform. I actively serve on advisory boards and expert panels of academic and professional bodies nationally and internationally.
Recognition
Rashtriya Gaurav Award (2010) – IIFS, New Delhi
Most Dedicated Professor Award (2018) Global – World Education Congress
Let’s connect if you are interested in marketing education, research collaboration, executive training, or industry-academia partnerships.
Employment
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Avantika University Associate Professor2022 - Present
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University of Petroleum and Energy Studies Assistant Professor - Senior Scale2013 - 2022
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Maharishi Arvind Institute of Engineering and Technology Assistant Professor2007 - 2013
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Yagyavalkya Institute of Technology Lecturer2006 - 2007
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Institute of Foreign Trade and Management Lecturer2003 - 2005
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Samco International Sales Manager1999 - 2003
Education
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Indian Institute of Management Indore Faculty Development Program2017 - 2017
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Singhania University Doctor of Philosophy (Ph.D.)2010 - 2012
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Indira Gandhi National Open University Master of Business Administration2007 - 2009
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Jiwaji University Master of Marketing Administration1997 - 1999
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Annamalai University Post Graduate Diploma in Marketing Management1996 - 1997
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University of Allahabad Bachelor of Science (Computer Science)1993 - 1996
Projects & Funding
Projects & funding information is unavailable.
Publications (36)
- Influence of Digital Marketing Strategies, Brand-Related Factors, and Consumer Perceptions on Purchase Intentions and Buying Behaviour in the FMCG Sector Save
- Leveraging Machine Learning Models for Predictive Consumer Behavior Analysis in Digital Marketing Save
- Advancing Sustainable Agriculture through Artificial Intelligence: Raising Awareness, Encouraging Adoption, and Implementing Eco-Friendly Marketing Strategies Save
- Cognitive Governance Layer for AI Marketing Systems: Integrating Human Ethical Oversight with Machine-Learned Consumer Behavior Optimization in Fintech Save
- Transforming the Human Terrain: Strategies for Team Building and Talent Management in Complex Business Scenarios Save
- Transforming the Human Terrain Save
- The Future of Indian Wear: AI and Consumer Save
- The Evolving Roles of Technology and Innovation in Management Save
- Strategic Supplier-Buyer Collaboration: Enhancing Marketing Effectiveness and Brand Performance Save
- Resilence Redefined: Stress Management for Corporate Success Save