Piyush Kumar Sinha

Employment

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Publications (9)

• Book review: Rivera-Santos M. and Rufin C. (Eds.), Handbook of Research on Base of Pyramid Entrepreneurship
  The Journal of Entrepreneurship 2026 DOI: 10.1177/09713557261462378
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• Brand Adoption by BoP Retailers
  International Journal of Rural Management 2024 DOI: 10.1177/09730052241274413
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• Success Drivers of Urban Haats Selling Craft Products
  International Journal of Rural Management 2021 DOI: 10.1177/0973005220964688
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• Store format choice in an evolving market: role of affect, cognition and involvement
  The International Review of Retail, Distribution and Consumer Research 2009 DOI: 10.1080/09593960903445376
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• Consumer learning and its impact on store format selection
  Journal of Retailing and Consumer Services 2008 DOI: 10.1016/j.jretconser.2007.03.005
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• Role of Dynamic Capability and Information Technology in Customer Relationship Management: A Study of Indian Companies
  Vikalpa: The Journal for Decision Makers 2007 DOI: 10.1177/0256090920070404
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• Using observational research for behavioural segmentation of shoppers
  Journal of Retailing and Consumer Services 2005 DOI: 10.1016/j.jretconser.2004.02.003
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• Store choice behaviour in an evolving market
  International Journal of Retail & Distribution Management 2004 DOI: 10.1108/09590550410558626
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• Deciding Where to Buy: Store Choice Behaviour of Indian Shoppers
  Vikalpa: The Journal for Decision Makers 2002 DOI: 10.1177/0256090920020203
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