Employment
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Kalinga Institute of Industrial Technology Associate Professor
Education
Education history is unavailable.
Projects & Funding
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Publications (27)
- Assessing the Drivers Influencing Value Co-Creation in the Metaverse for E-Commerce Ecosystems Save
- Adoption of AI in human capital development: a multi-industry perspective Save
- Attractiveness vs similarity: how attributes of AI-based virtual influencers impact credibility, parasocial interaction and purchase intentions of social-media users Save
- Unveiling factors of gamification platforms for tourism marketing: exploring its impact on tourist inspiration and sustainable tourist engagement Save
- Unlocking the power of machine learning in big data: a scoping survey Save
- Adverse impacts of metaverse-induced cognitive biases on the immersive shopping experience: A conceptual model developed from a qualitative approach Save
- Industry 5.0: a conceptual cybersecurity model for secured digital transformation of enterprises Save
- Factors impacting cybersecurity transformation: An Industry 5.0 perspective Save
- Empowering co-creation of services with artificial intelligence: an empirical analysis to examine adoption intention Save
- Exploring antecedents impacting user satisfaction with voice assistant app: A text mining-based analysis on Alexa services Save