BK
B.DINESH KUMAR
National Institute of Technology Tiruchirappalli, HALLMARK BUSINESS SCHOOL, CHETTINAD COLLEGE OF ENGINEERING AND TECHNOLOGY, MOOKAMBIGAI COLLEGE OF ENGINEERING, M.KUMARASAMY COLLEGE OF ENGINEERING
Employment
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National Institute of Technology Tiruchirappalli RESEARCH SCHOLAR2020 - Present
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HALLMARK BUSINESS SCHOOL ASSISTANT PROFESSOR2014 - 2020
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M.KUMARASAMY COLLEGE OF ENGINEERING LECTURER2012 - 2014
Education
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CHETTINAD COLLEGE OF ENGINEERING AND TECHNOLOGY MBA2009 - 2011
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MOOKAMBIGAI COLLEGE OF ENGINEERING BE2004 - 2008
Projects & Funding
Projects & funding information is unavailable.
Publications (5)
- Customer Engagement in AR Mobile Apps: The Role of Psychological Factors and the Moderating Effect of Product Category Save
- Gratification-driven customer engagement in AR mobile apps: shaping psychological ownership and behavioural intentions Save
- Integrating Sustainable Practices in Indian Manufacturing Small Medium Enterprises: A BASLR Approach Save
- Augmented Reality: Shaping the Metaverse Save
- Augmented reality: the key to unlock customer engagement potential Save