Astha Sanjeev Gupta

Employment

• International Management Institute Assistant Professor
  2023 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (9)

• Investigating antecedents of trust in GAI technology for product/service search: a mixed-method study
  Behaviour & Information Technology 2026 DOI: 10.1080/0144929X.2025.2587728
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• Exploring drivers of customer engagement with voice interface in E-retail
  International Journal of Retail & Distribution Management 2025 DOI: 10.1108/IJRDM-08-2024-0390
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• Framework for adoption of generative AI for information search of retail products and services
  International Journal of Retail & Distribution Management 2025 DOI: 10.1108/IJRDM-05-2024-0203
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• Exploring personal savings versus hedonic consumption in the new normal
  International Journal of Retail and Distribution Management 2024 DOI: 10.1108/IJRDM-07-2023-0422
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• Reviving unorganized retail stores post-COVID-19
  Journal of Strategic Marketing 2024 DOI: 10.1080/0965254X.2024.2323954
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• Retailing during the COVID-19 lifecycle: a bibliometric study
  International Journal of Retail and Distribution Management 2023 DOI: 10.1108/IJRDM-09-2022-0363
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• Systematic Literature Review on Importance of Limited Resource Model in Health-oriented Behaviours
  Vision 2023 DOI: 10.1177/0972262921999867
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• Decoding revenge buying in retail: role of psychological reactance and perceived stress
  International Journal of Retail and Distribution Management 2022 DOI: 10.1108/IJRDM-01-2022-0022
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• Long-term changes in consumers' shopping behavior post-pandemic: an exploratory study
  International Journal of Retail and Distribution Management 2022 DOI: 10.1108/IJRDM-04-2022-0111
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